Although 70% of older people will need long-term care, very few people buy long-term care insurance. Many people think the government will pay the bill if they end up in a nursing home. And most people don’t want to pay for something they will (hopefully) never need.
A Market Watch article talks about what holds people back from purchasing long-term care insurance and how some companies are changing their products to attract more buyers.
http://www.marketwatch.com/story/why-people-dont-buy-long-term-care-insurance-2015-06-17